Amazon book sales are very important to most authors and publishers, and there are several ways to boost your book’s visibility on Amazon.com. Customers on Amazon typically search for books by author, title, or keyword. Like search engines, Amazon uses several criteria in deciding which products to display on the search results page and in what order to display them. Popularity (the number of Amazon book sales already made) and how well the book matches the keywords are major factors in determining the results of keyword searches.
The more Amazon book sales you generate, the more books you will sell in the future, because your book will appear higher in the search results when customers search by your keywords. In addition, many customers assume that the best-selling book must be the best one on the topic.
One way to increase your Amazon book sales, and therefore your search results placement, is to direct all of your online book orders to Amazon, rather than offering several options on your website.
It’s also important to make sure your book matches popular search terms entered by customers. If your book is not yet published, you can add important keywords to the book’s title and subtitle. Some publishers use long subtitles in order to pack in as many keywords as possible.
To capitalize on searches for keywords not contained in the title, enter important keywords into Amazon’s Search Tag feature. On your book’s product page on Amazon, scroll down to the section titled “Tags Customers Associate with This Product.” Enter your keyword tag in the small box provided and click the “Add” button.
You can’t use keywords that already appear in Amazon’s search function, such as the book title or author name. Word order matters, so create different search tags with variations on your most important keywords.
You can personally submit up to ten search terms for your book. If you have additional search terms to enter, ask a colleague to enter some for you. You can also ask colleagues to “vote” for the existing tags on the page by clicking the check box next to the tags.
Another way to increase your “popularity” on Amazon is do a virtual book tour or an “Amazon best-seller campaign,” designed to push up your Amazon sales rank by generating a large number of orders on a single day.
There are a number of other ways to promote your book on Amazon, including getting lots of good Amazon reviews, writing reviews of other related books, participating in the Look Inside program, enhancing your book description, participating in Amazon forums for your book’s topic, and creating Listmania lists and So You’d Like To guides.