What are the best SEO plugins for WordPress based eCommerce sites and how can these plugins be practically used?
When you discover how many plug-ins there are for WordPress and just how useful they are, it’s easy to see why it’s the most popular content management system in the world. Thanks to its open source nature and simplicity, developers have flocked to it and competed to produce ever more useful tools for Bloggers and Web Administrators. Many of these tools have been created specifically for the purpose of improving the search engine optimization of your site. While there’s no match for employing a professional SEO agency to improve the rankings of your site, there are still plenty of tools you can implement yourself. Here are some of my personal favorites.
Page loading time is a frequently overlooked area of SEO. While it’s tempting to make your site visually stunning with huge background images, these can significantly increase the load time for your users, particularly those on slow connections. Check out this infographic from SEO firm Kissmetrics for the proof. EWWW Image Optimizer will automatically reduce the file size of your images as you upload them, but the best part is, it does it without losing any image detail.
A great tool to boost your social SEO, this plug-in adds meta tags to all of your content. It will optimise your site for Facebook Open Graph search and add Twitter meta tags to promote increased connections between Google, Twitter and your content. There’s a free version but I recommend paying for pro version to make maximum use of it.
Designed for beginners to SEO, Squirrly’s plug-in packs a lot of handy tools into the one package. It’ll find keywords and topics that your customers are searching for and provide recommendations as you type your articles. There’s also a range of tracking tools as well as regular updates from SEO Moz and Authority Labs so you’re always on top of changes in SEO.
Embed videos into your site with ease thanks to this plugin. To enhance your SEO, it allows you to add markups to video content, making it more visible to Google.
Another all-in-one offering, Greg’s High Performance SEO gives you direct control of more than 100 separate on page characteristics. It’ll help you ensure that all of your content is labelled correctly and that keywords are properly utilised.
If you maintain a lot of social media accounts it can be a real pain to publish the same content on Facebook, Twitter, Google+, Pinterest, LinkedIn and so on. NextScripts will automatically post your blog updates to all of your networks.
A fantastic web analytics plugin that gives you a wide range of data in real time. See which pages are performing the best and where your users are being stopped by 404s. More information can be found here.
Ivy Delfin is a blogger and WordPress addict. She works for an SEO agency in Melbourne, Australia.