Worldwide adoption of the Internet, smartphone devices and tablets bring plenty of ways to reinvent commerce as we know it. There are many services and sites online and on the mobile platforms which do allow anyone without specific online technology knowledge to start building and growing eCommerce or mobile commerce businesses. You don’t have to be web designer or developer to start your online shop anymore. And this contributes to even more rapid growth of online and mobile shopping.

Knowing all this, what are the trends to watch for throughout 2014? 3 very interesting ones are pointed out by Get Elastic.

Improved Product Search & Discovery

This is still a bit of a vague idea, and the truth is the average Internet consumer would probably rate current search capabilities pretty highly. However, the Get Elastic article explains the concept by making note of modern “smart” technologies such as the Nest thermostat or Nike Fuelband. These sorts of technologies recognize individual user needs and act accordingly, and the expectation is that e-commerce will ultimately benefit from similar intelligence in improved search systems. A search engine that is able to not just process, but understand and interpret a request, can provide more personalized results, and more accurately direct consumers to appropriate product sites.

Expanded Merchandising Solutions

This is a simpler and more immediately available concept, and essentially involves the expansion of online catalogs and shopping practices into new forums. These new forums might be anything from mobile apps, to social networking ads and applications, to basic online advertising. This sort of expanded merchandising is already fully in practice, but is likely to continue to expand rapidly throughout 2014. Internet casino and betting sites actually offer great examples to consider. The Betfair online casino program, in its annual report, noted that mobile performance had been strong, with roughly 50% of the site’s exchange users having placed a bet on a mobile device in the past year. Furthermore, betting sites make use of add placement and market availability on sites accessible to consumers, and are often active in social networking as well. These may not be traditional online store atmospheres, but the practices are the same.

Product Page Attraction

The previous two trends focus on direct appeal to consumers through enhanced search engines and expanded merchandising. However, the idea of attracting consumers to your product pages through existing images, reviews, etc. can also be effective, and is possible through various technologies. The most basic example would be a site or company contacting anyone who’s posted reviews to input links to product pages. However, this practice requires cooperation. Get Elastic makes note of technologies like Ditto, which are capable of recognizing images, titles etc. across the web, giving you an idea of where your products are appearing and enabling you to use that information to attract consumers.

It’s likely that there are additional changes on the way that are more difficult to see, but these marketing and exposure concepts will help to shape the e-commerce industry in 2014.

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Minimalism

When designing an ecommerce shop, it’s natural to want to go big and bold with your design. However, think about your own favourite online shopping experiences before you get started. If you take a look at the most successful websites on ecommerce platforms like Shopify, you’ll find that many of them embrace a cool, minimalist aesthetic. Crisp edges, white space, and flat images are popular design touches now used by many designers to create an online shop that’s easy to use and optimised for any viewing device. A minimalist background can also make your products really pop.

Display and Promo Videos

Although clear, high-quality photos are a must for any ecommerce store, more and more ecommerce websites are now using video displays as well. This is particularly important if you are selling clothing or any other product that would benefit from being shown in a three-dimensional format. You can use videos to provide a better view of your product, or to demonstrate how it works. These are also well-designed for sharing on social media networks.

Local Design in a Global Market

One of the major benefits of opening up an ecommerce business is that you can serve customers around the globe. Yet at the same time, don’t neglect your local market. As you start to design your website, it can be helpful to bring in a local Chicago web design team or whichever city you are based in, who can incorporate a more localised shopping experience. Colour preferences, local slang, and localised sales can all help you build a strong following both at home and abroad. This can make your products seem more exotic to foreign customers, while at the same time providing a more personalised experience for those living close by.

Enhanced Security Features

Building the latest security features into your web design is a great way to give your customers added peace of mind. Be sure to use an ecommerce platform which provides adequate security features, or speak to your web developer about which options are available. Features like one-page checkout systems can make customers feel more secure about placing an order.

Mobile Optimisation

More and more consumers are making purchases using their smartphones and tablets. The best ecommerce shops will translate well to these venues. You can either choose to create a site that can be easily navigated both on a traditional device or a smartphone, or create a separate mobile site for smartphone users. Responsive design is a way to create a website which can adapt itself to any screen size and resolution, creating an optimal user experience.

To succeed in ecommerce, it’s worth taking these trends into consideration and thinking about how they could fit into your site’s design.

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