The year 2012 was a considered to be a major success for Hollywood in terms of box office revenue. Annual revenue was recorded at $ 10.8 billion, which is the highest ever for the film industry. With the movie industry booming right now, it should not be a surprise to learn that DVD sales were also extremely high. Although the Blu-ray format has long been forecast to surpass the popularity of DVDs, consumer preference still favors the latter. This may change in the coming years, but for now DVDs are the most popular choice for viewing movies once they are open for sale to the general public.
With almost seven million DVDs sold during the year, "The Hunger Games" took the title as the highest selling DVD of 2012. Although the DVD for the film was only released in the latter half of August, this should really come as no surprise when the film's success at the box office is taken into account. With close to $ 700 million in box office sales, it was almost a foregone conclusion that the DVD release would prove to be just as popular. This is due in large part to the film's fans. "The Hunger Games" built up a cult-like following among young teenage fanatics who read the 2008 book of the same name by Suzanne Collins.
The second highest selling DVD of 2012 was "The Twilight Saga: Breaking Dawn – Part 1" with close to 5.5 million DVDs sold throughout the year. Like "The Hunger Games," this film has a large following of loyal fans. Considering that the movie was released in cinemas in the latter half of 2011, it should come as no shock that the DVD release was one of the most popular of 2012. The DVD release of "The Twilight Saga: Breaking Dawn – Part 1" went on sale during February, so fans of the film had most of the year in which to purchase the DVD.
Following on from these two epic films in terms of sales were a couple of children's classics: "The Lorax" and "Brave." Both of these 3-D films were highly successful at the box office, so high DVD sales were to be expected. "Brave" was only released on DVD during November, but the large sales volume can be explained by the film being the perfect Christmas present for young kids.
Considering that "The Avengers" grossed more than 1.5 billion dollars worldwide and became the third-highest grossing film of all time, it is somewhat of a surprise that only 4.2 million copies of the DVD were purchased. One moderating factor is that the DVD version of the highly popular film was only released during the last week of September; however, more than two million DVDs were sold during its first week after going on sale. A more kindly explanation of why DVD sales were so poor compared to the film's box office success is that consumers preferred to purchase the Blu-ray form of the film. Seventy-two percent of unit sales for "The Avengers" came in the form of Blu-ray, which goes a long way towards explaining why DVD sales were relatively low.
Others DVDs that were highly watched after in 2012 included a number of children's favorites, such as "Puss in Boots," "Madagascar 3: Europe's Most Wanted," "Alvin and the Chipmunks: Chipwrecked," and "Hop." As most of these films were shown on the big screen during 2011 and then released on DVD during the first three months of the year, it is to be expected that DVD sales were high.
Another highly anticipated DVD release was " The Dark Knight Rises ." Although the DVD was only released on December 9, more than two million copies were sold. This cave the film enough units sold to become the eleventh-highest selling DVD of 2012 even though the DVD was only released three weeks before the end of the year.
Some of the more disappointing DVD releases of 2012 include "Snow White and the Huntsman," "Mission Impossible: Ghost Protocol," and "The Amazing Spider-Man." All of these films took in at least $ 400 million at the box office, so the fact that none of these films sold more than two million DVDs is somewhat surprising. Perhaps the reason that all of these popular films did so poorly in DVD sales is the fact that many other blockbusters were released during 2012, providing extra competition in the DVD market.