8 Essintial Social Media Analytics & Tracking Tools

1. Bit.ly Shoren, Share And Trak Your Links

bit.ly-simple-URL-shortener

bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog.

Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the “Info+” link on bit.ly, or just adding a “+” sign to the end of any bit.ly link (for example, http://bit.ly/n0og+).

2. Real Time Search – Social Mention

Real-Time-Search---Social-Mention

Like Google Alerts but for social media.

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

3. PostRank – Intelligence from the social web

PostRank---Intelligence-from-the-social-web

Tap into the intelligence of millions of online users active on the Social Web. PostRank™ delivers objective, real-time data and analysis on any topic, trend, or interest relevant to you or your business. Learn how you can use PostRank.

4. Sysomos | Business Intelligence for Social Media, Monitoring and Analytics

Sysomos-Business-Intelligence

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources.

5. BlogPulse

BlogPulseBlogPulse is an automated trend discovery system for blogs. Blogs, a term that is short for weblogs, represent the fastest-growing medium of personal publishing and the newest method of individual expression and opinion on the Internet. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs. BlogPulse is brought to you by Nielsen.

6.  TweetStats : Graphin’ Your Stats

TweetStats-Graphin'-Your-Stats

In use by over 100,000 Twitter-folk!, Graph your Twitter Stats including

  • Tweets per hour
  • Tweets per month
  • Tweet timeline
  • Reply statistics

7.  SocialToo – Your Companion to the Social Web

SocialToo---Your-Companion-to-the-Social-Web

SocialToo is your companion to the Social web! SocialToo helps you manage Twitter and Facebook and unclutters your stream and Social Graph so you can focus on what’s most important – relationships!

8.  Kontagent | Social Analytics for Facebook

Kontagent-Social-Analytics-for-Facebook

Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.

The Kontagent platform works directly with the Facebook API, and will soon support OpenSocial and the MySpace platform. Kontagent was founded in 2007 by serial entrepreneurs Albert Lai/CEO (5th startup, most recently founder/CEO of BubbleShare) and Jeffrey Tseng/CTO (2nd startup, most recently founder of Aevena) . The company is headquartered in the SOMA district of San Francisco, California with a presence in downtown Toronto, Ontario.

2 thoughts on “8 Essintial Social Media Analytics & Tracking Tools

  • August 11, 2010 at 2:05 pm
    Permalink

    Thanks for the kind words about Sysomos and including us in this list. We’re honoured.

    Thanks again,

    Sheldon, community manager for Sysomos

    Reply
    • August 11, 2010 at 2:13 pm
      Permalink

      Hey Sheldon,
      you guys are doing great job,

      Thanks for commenting,
      Matt

      Reply

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